Archive for the Category ◊ Career ◊

Author: admin
• Saturday, October 09th, 2010

Lazy to work, saturated with work, or motivation began to fade? It is indeed fair when you’ve experienced late in the routine. Do not let your spirits down because of attacks this saturated taste. Bonnie Kelly and Teresa Walsh, Silpada Designs jewelry company’s founder, offers five tips to stay motivated when work began to seem boring.

1. Take the new projects. Exchange ideas on how to save expenses, to be providing ourselves to lead the project, could be a way to lift your spirits again. Why? Because this kind of action will give a feeling of control or control the working life. While developing the ability will keep you excited and motivated.

2. Say “no” to negative things. You can just take a break from routine work with coffee-coffee in the pantry. But do not use this moment to discuss the downsizing of employees or salaries will not rise next year. This will only add to the uncertainty of your destiny, according to Kelly and Walsh. Save all your complaint until you get home, and share on husbands or friends. While in office, please talk about things that are fun only.

3. Create your short term goals. For example, came home early and throat at least twice a week. Or, schedule a small meeting with your team once a week to evaluate the work. “Making the goal will be to provide energy for you and the desire to achieve something, which will help you stay motivated despite the atmosphere began to dull,” said Kelly.

4. Invest yourself. How, by attending networking events or take a skills course that you desire since a long time, suggestions, Kelly and Walsh. This activity may not directly give you a new job, or promotion promoted. But expanding a business networking and learning the new skills will keep you inspired. It also will help you find new jobs when circumstances force you to resign or be dismissed.

5. Find other fun outside the office. Each person needs to balance himself. “You need to enjoy life, especially when you feel stressed,” said Walsh. Find an activity unrelated to work and make you excited. For example, experiment with your camera, or mastering certain positions in yoga. Let the stress or boredom when working away by itself.

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Author: admin
• Monday, June 07th, 2010

about_referralGrowing a small business is tough work. The sales function is a time consuming task with a constant need to fill your “sales funnel” with fresh, qualified prospects on a regular basis. Finding the best qualified leads from your business does not come from a cold contact situation but from building a strong referral business. Discover the the benefits and 7 tactics to drive the referral marketing for your small business.

Referral Marketing Benefits

The business of referrals makes sense for most companies for the following reasons:

1. Referral marketing reduces your sales expenses and sales cycle. With less time calling cold prospects, your small business can focus on customers and their circle of influence.

2. Referrals can build your level of satisfied customers. The cycle self-perpetuates with more satisfied customers referring others to your company.

3. Referrals increase your sales revenue. According to world-renowned sales trainer, Tom Hopkins, in “Sales Prospecting for Dummies”; your closing ratio for non-qualified leads is 10 percent versus a 60 percent close ratio with referred leads.

If the prospect of building the referral end of your business is so enticing, why do so few businesses do it? Because they use the wrong approach in building referrals and have limited success. To ensure your business is on track to building referrals, follow these 7 tips:

1. Set A Target: In business, measure the results to improve performance. Set a clear goal with a time line. Example, 10% increase in referral business over the next 10 weeks.

2. Timing: Conventional sales wisdom claims the best time to ask for the referral is immediately after the close. This tactic is far too aggressive. Give your clients time to experience your service or product before asking for a referral. Ask for the referral at close only if your client is already delighted with your business.

3. Top 20: Not all customers are referral candidates. Find the top 20% that are ecstatic about your business and ask them for referrals. Make sure their network is the type of client you want.

4. Give and You’ll Receive: Give your clients extra service and follow-up support before asking for referrals. When you give willingly to your customers, they will return the favor.

5. Type of Customer: Inform your referring clients of the type of customers you can help. Provide a clear picture of the customer demographics will help your referral marketing.

6. Rewards Program: Provide special rewards to your referring customers on a regular basis. If a customer provides you with 5 sales, offer them something special, e.g. discounts.

7. Thank You: Lisa A. Maini, President of my Marketing Manager, recommends businesses need to establish trust to build referrals. Lisa says, “Create a basic thank you letter that can be personalized and sent to each referral you receive. Treat your referral sources with the utmost of care and you will not only build a foundation of trust but keep hot prospects coming to your door.”

These tips are simple but when executed on a regular basis they can drive your referral business and build sales revenue. Start today and watch your referrals grow.

Author: admin
• Wednesday, May 26th, 2010

networkingEffective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another.
Keep in mind that networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others.

  • Ask yourself what your goals are in participating in networking meetings so that you will pick groups that will help you get what you are looking for. Some meetings are based more on learning, making contacts, and/or volunteering rather than on strictly making business connections.
  • Visit as many groups as possible that spark your interest. Notice the tone and attitude of the group. Do the people sound supportive of one another? Does the leadership appear competent? Many groups will allow you to visit two times before joining.
  • Hold volunteer positions in organizations. This is a great way to stay visible and give back to groups that have helped you.
  • Ask open-ended questions in networking conversations. This means questions that ask who, what, where, when, and how as opposed to those that can be answered with a simple yes or no. This form of questioning opens up the discussion and shows listeners that you are interested in them.
  • Become known as a powerful resource for others. When you are known as a strong resource, people remember to turn to you for suggestions, ideas, names of other people, etc. This keeps you visible to them.
  • Have a clear understanding of what you do and why, for whom, and what makes your doing it special or different from others doing the same thing. In order to get referrals, you must first have a clear understanding of what you do that you can easily articulate to others.
  • Be able to articulate what you are looking for and how others may help you. Too often people in conversations ask, “How may I help you?” and no immediate answer comes to mind.
  • Follow through quickly and efficiently on referrals you are given. When people give you referrals, your actions are a reflection on them. Respect and honor that and your referrals will grow.
  • Call those you meet who may benefit from what you do and vice versa. Express that you enjoyed meeting them, and ask if you could get together and share ideas.