The price is the amount of money that must be paid by consumers to obtain a product or service. In marketing, price is one important factor affecting the marketing of a product. High and low prices are always a major concern of consumers when they search for a product. So that the price offered to special consideration, before they decide to buy goods or use a service. Of the habits of consumers, it can be concluded that the pricing strategy is very influential on the sale or marketing of the products offered.

In determining the price, each business may have different strategies – different. But any strategy that they run still has the same goal. Basically the purpose of price fixing has four orientations, among others, namely:

1. The purpose of profit-oriented

Every effort is always to choose the pricing that aims to generate profit the most., but because the amount of competition, so that a business is often difficulty in ensuring that prices can generate the most profit. As a solution the business profit targets approach, namely large profits in accordance with profit targets.

2. Goal-oriented volume

Determination of volume-oriented, aimed at set prices to achieve sales volume targets or certain market share. Usually cheaper, than the profit-oriented pricing.

3. Goal-oriented image / image

Pricing is aimed at forming the image or product image of a business. For example, by providing the lowest price to instill cheap image on the products you offer.

4. The objective of price stability-oriented

Orientation on price stability objective to maintain the stability of product prices with the price of a business owned by its competitors.

Based on the pricing objectives that have been discussed, product pricing has several strategies that can be used for new products or old products are tailored to existing conditions. Here we give some way / pricing strategies that can be used:

1. New product pricing strategies

In setting prices of new products, try to determine the price that can attract market interest. There are two ways that can be used in pricing new products, which are as follows:

* Skimming price

That set a high price on a new product, along with promotion of large – scale. Then the longer, the price will be more down. For example, in electronic products such as mobile phones, laptops, or computers.

* Penetration price

Penetration price is the opposite of skimming price, by setting the initial price as low as possible to reach a wide market share reaches all circles in order to build the image on the consumer. For example, the rate of new carrier services.

2. Implementation strategies that have long product prices in the market

For product pricing that has long circulated in the market, usually to change the price if it influenced the market environment changes or a shift in consumer demand. To overcome these factors, the producers use three pricing strategies as follows:

1. To maintain a position in the market and the image that has been embedded in society, producers use a strategy to keep prices on the market.
2. Manufacturer lower the price, but if you use these strategies should producers have a large reserve expense of having to accept smaller profits.
3. Raise product prices, this strategy is an attempt to maintain profits amid rising production costs.Listen

Use of credit card can be analogy like Mercedez Benz chauffeur driven style of a mini metro, so financial planners. This payment instrument true traffic transaction can help you if you truly understand the benefits of “vehicle” is. But if used improperly it will distress yourself.

Debt is only suitable if you are disciplined in return. Debt suitable for emergency needs, for transactions in amounts too large if it has to be paid in cash.

To purchase the various necessities of life, we recommend using cash. Use of cash does not generate debt obligations as a means of payment by credit card credit system can also be used to save money, by utilizing various offers savings through credit cards, such as discounts on shopping and petrol purchases Cash back. But you still need for it.

The program will only provide benefits such as optimal benefit and actually gives credit cards promise savings when ridden like your own cash. Not much money that if we use later to be returned with interest.

The journey of our life in the world would be through the following phases, starting from childhood, adulthood, old, retired and eventually died. Generally, each phase has different financial goals.

The diagram below represents a general phase traversed by humans. Each individual must have a distinction between one another. so that we as individuals have to look and plan a trip in a phase of our lives each well and correctly in accordance with the road of life we want.

Our age through the above phases will vary. Someone entered the early phases of marriage at age 20-something but have also already entered the age of 30 years.

In relation to age, we want a little give an idea of planning for them in several age groups ranging from age 20 from the bare phase till the early phase of marriage.
Then, aged 30-40 years as the parents. Their 50s entered the phase of old age and retirement. Each age group has the general characteristics required planning.

Importance of Planning in the Age 20 Annual

Many people do not do the planning at age 20, they feel they still have a long time later. Enjoy it before, but in this period it is important to us to build good habits related to finance, for example in terms of spending and savings habits. This habit does not come as such, must be done continuously.

Learn about the budget and the investment becomes an important topic that needs to be understood, when you are still in her 20s. If only they understood the concept of time value of money and the concept of blooming flowers, they certainly would not spend money with casual work is fixed for one month only for a moment.

In the concept of time value of money and the concept of blooming flowers, the longer the time which would have required less and less savings each month to achieve target goals. Or with the same investment value and assuming the same interest rate, the result of the investment will be even greater when you do it in a much longer time.

Financial Goal Setting Short, Medium, and Long

Setting specific financial goals is the most important initial step in the process of financial planning. At the age of 20 years, a common short-term goal is to prepare the wedding expenses, buying a car or motorcycle, and much more dependent of each individual.

The important thing here is the goal to be achieved the next 3-5 years. Medium term between 5-10 years, generally are buying a house, preparing children education expenses fund others. Now for the long term goal is retirement. This preparation should be done early.

Of all the financial goals that you have estimated how much value these goals and to value what is the value of savings to be invested regularly every month should be set aside. For this calculation we have that in detail in earlier reviews.

The Importance of Understanding Investment Concepts

People often tempted by the various bids that common sense will certainly be very difficult to obtain, for example the case of PT. Qsar a lot of harm society.

One keyword in an investment is no investment without risk. Everything there is a risk. The important thing is to recognize those risks and what can be done to reduce them.

Investment law that could not be avoided is the higher expectations of rates of return, the higher the risk. We need to learn a variety of investment alternatives in terms of profits but do not forget also about the risks. Balancing them both into the destination of us all. Investment strategy to spread the funds in various investment instruments is a wise step in maximizing profits with a measured risk; this strategy is known as diversification.

After you understand the basics of investing and learn the advantages and disadvantages of each instrument related to your finances, start to invest regularly to achieve financial goals that you set.

Evaluation Planning Becoming Necessity

At the age of 20 surely you’ve completed your education and work in a company that you want.

Any income received each month. Once you’ve entered the age of 30 years, usually in your career already established, although maybe you’re still going to change jobs before you retire.

It was at this age you have a family. This is certainly going to change various financial priorities that were not included in the planning for a still-doodle-doo, let’s say the cost of education, holidays with family, buying a house and others.

Therefore, once the family has become a priority for you, surely you should reevaluate the financial goals that have been first. These changes must be done because of course you have to consider other things in setting family financial goals.

In the 30-40 age range, you should continue to evaluate various investments that you have done to achieve medium and long-term finance. Revise the budget should also be made to remain in accordance with the changes in family finances.

Once you are married, give priority to a variety of protection, ranging from death, sickness, critical illness, and others for risk is not detrimental to the family’s financial condition is good.

Costs of Education Children and Retirement

In this age range (30-40), of course, you should already have conducted preparatory children’s education expenses. Education costs are increasingly expensive. From our monitoring, to building much larger than the annual inflation rate, mainly related to the money base. is therefore wise to start early to prepare for education expenses of your children.

Currently in Indonesia, many people assume that with the Social Security and pension program provided by the company is enough. Calculated first.

In many consultations that we do, it turns out these two things are not quite so appropriate measures are required to save or investment independently to achieve the retirement life you want. Social Security is the beginning and you still have to assume greater answer to prepare for retirement you want.

You Will Get What Is Desired?

Time was running, and now you’re entering the age of 50 years. In terms of investment we recommend that allocation is more moderate, which was as large stocks possible this should be reduced and investment instruments moved to lower the risk.

At this age, hope the kids have started large and can support its own needs. You can now focus more on preparation for retirement you want. In this age should you begin to calculate whether you want resign needs can be met with a variety invests you have done.

All this must be calculated and analyzed whether you will be a deficit or surplus during your retirement? This calculation is very important to do because you’re close to your retirement and if it turns out that the funds currently collected does not achieve what you want.